Loser: Carl's Jr., who tweeted desperately asking Amazon to buy it. Here's what the Bezos behemoth should buy instead. Loser: Brands who aren't appealing to millennials, the largest generation in the US with more than $1 trillion in spending power. Loser: Mattress stores as online disruptors take over. Loser: Society. Big tech has more power than ever, but is it making the world a better place?
Winner: Nvidia. The company has released the first chip powerful enough to be used in the production of autonomous cars, sending its stock shooting up and proving that boring is sexy. Loser: Sheryl Sandberg, who is fast becoming the information age's Sean Spicer by lying on behalf of her boss. Winner: Halloween, on which Americans will spend $9 billion.
Winner: Uber -- or more specifically, Uber's board, for taking the power back. Loser: Supermarkets (and everyone else) declining at the hands and rumors of Amazon. Winner: Tobacco brands. They're finally being forced to run honest ads, but not on the digital channels where young people would actually see them. Plus the saddest day on Twitter, according to University of Vermont researchers.
Winner: Ikea, for buying online gig marketplace TaskRabbit. This makes a lot of sense. Loser: Societies engaging in the gross idolatry of youth. While today's rash of young CEOs are more creative than older peers, they also lack historical context. Winner: Microsoft - the tech company everyone forgot about. Its stock hit an all-time high in September, boosted by savvy cloud computing and LinkedIn investments.
Society treats Apple, Amazon, Facebook, and Google as a universal good. But how do we pay our soldiers, firefighters, and teachers if a firm can ascend to $468 billion in value -- fifth in the world -- without paying any meaningful corporate taxes?
Winner: Walmart, which has taken a page from Amazon's playbook and stepped up its storytelling. Winner: Giphy, the four-year-old GIF search engine with more daily users than Snapchat. Plus everything that happens in an Internet minute.