Winners: Nike and Adidas, whose sneaker apps indicate that they've mastered the art of creating scarcity in a digital age.
Winners: Pizza brands, which are - believe it or not - at the forefront of digital innovation.
Loser: Google, whose convenient Featured Snippets tool provides some disquieting answers.
(0:30) AppAnnie, March 2017. http://bit.ly/2n3ztVS
(0:39) “Reservations For Black Yeezy Boost 350s Close In 22 Minutes,” Footwear News, February 2016. http://bit.ly/2nwpK8m
(0:53) “Introducing Pizza Hut PIE TOPS,” YouTube, March 2017. http://bit.ly/2myOmyZ
(1:14) L2 Analysis of Google Finance.
(1:25) “Google SERP Feature Graph,” Moz, March 2017. http://bit.ly/1NTIu9f